Case Studies
View Contract With Connecticut Case Study
View Paul Crisci Case Study
Contract with CT
DELIVERABLES
Marketing Strategy • Branding • Content Collateral • Campaign Messaging • Social Media Marketing • Traditional/Digital Marketing • Video Production • Media Buying • OTT
THE CHALLENGE
Park Group Political was tasked with bringing a group
of different state-wide Republican candidates’ priorities together to create The Contract with Connecticut and then contribute to each of their individual campaigns with social media marketing, cable TV commercials, email blasts, and mailings.
OUR SOLUTION
Park Group Political embarked on a mission to promote awareness and knowledge of the Contract with Connecticut, its supporting candidates, and their political priorities. Beginning with branding, we designed logos and graphics for the five vital priorities agreed upon by each candidate. Following this, we facilitated the signing of the Contract with Connecticut document by individual candidates at the State Capitol. To raise awareness, we strategically created and distributed regionalized mailings to target specific voting regions. Our efforts extended to crafting social media graphics, airing YouTube and Cable TV spots in relevant marketing zones, and launching commercial videos. Additionally, we executed multiple email blasts for each candidate’s campaign.
By the Numbers
Comments
407
Shares
419
Post Engagement
25,497
The Outcome | Contract with Connecticut
Park Group Political was highly successful with both of its goals of spreading awareness and raising knowledge of The Contract with Connecticut. 216,193 people were reached on Facebook with a total of 1,674,004 ad views and 38,499 total clicks. On YouTube, Park Group Political’s campaign reached and produced over 2 million impressions with a viewable rate of over 67%.
Paul Crisci
Marketing Strategy • Campaign Messaging • Social Media Marketing • Traditional/Digital Marketing • Reputation Management • Video Production • Media Buying • Radio • OTT
THE CHALLENGE
Paul Crisci was a political newcomer and first-time candidate in the Connecticut State Senate Race for District 12. He had only lived in the area for four years and was completely unknown. Park Group Political was tasked with branding Paul’s campaign, making Paul’s name become a common household term, but also spreading the word about his values and where he stood on the issues.
OUR SOLUTION
Park Group Political’s first job was to brand Paul’s campaign and make sure that everyone in the surrounding areas knew who he was and exactly what he stood for. His brand included logo design, color scheme, and style guide to make sure there was consistency across all platforms of his campaign. The first part of his campaign was committed to just getting to know Paul as a person. Ads of Who Is Paul Crisci and Why Should I Care dominated his campaign without yet bringing in any political affiliation or his stance on any of the issues. Next, door hangers, direct mail pieces, social media posts, commercial ads, and videos were created and released on every platform covering every topic. Paul’s video campaign looked very different than the cliché political ads with the candidate shaking hands and kissing babies. Paul addressed the voters on the issues by looking straight at the camera and talking directly to them. This portrayed his message in a different, very- powerful way. Park Group made sure his videos ran on YouTube, all social media, OTT (Over-The-Top Television), local network, and cable channels. His brand was well-known and recognizable throughout his entire campaign.
By the Numbers
Comments
615
Shares
533
Post Engagement
380,519
% of Videos Watched
95.8%
The Outcome | Paul Crisci
By October 2022, Paul had name recognition equal to or greater than his opponent. He became the guy next door. Hundreds of people showed up for his promoted live events. His saturation created a lot of visual recognition during public outings, generating additional local-organic value.
On social media alone, Park Group’s campaign reached 173,118 District 12 residents and produced over 13 thousand impressions, resulting in 195,000+ views and 2,000 hours of total watch time for his videos.